PhytoSpherix® Selected as Finalist in 2018 L’Oréal Innovation Runway

Phytoglycogen, natural cosmetic ingredient, glycogen

L’Oréal recognizes early-stage startups and small enterprises in the Asia Pacific Region and beyond, who have unique solutions in the area of Performance Materials and Products, Personalized Beauty Experiences and Sustainable Innovations. With over 120 entries around the world, Mirexus’ PhytoSpherix® was selected as one of the six finalists for the Performance Materials & Products at the L’Oreal Innovation Runway that took place in SWITCH (Singapore Week of Innovation and TeCHnology), Singapore.

“We are honored to be nominated as a finalist and are proud for having been selected by the most innovative cosmetic company worldwide, ranked #2 in sustainability. It represents a measure of validation of PhytoSpherix’s extensive applications and value it has to offer to the personal care industry” said Boris Segalowitch, President of Mirexus Inc. “We also wish to congratulate all the winners of the L’Oréal Innovation Runway Award.”

PhytoSpherix Finalist in 2018 L’Oréal Innovation Runway

PhytoSpherix® is a completely natural form of glycogen, sourced and produced from plants. This new ingredient’s powerful anti-aging activity, luxurious hydrating effects and ease of use are sure to make it the next must-have cosmetic ingredient.

For additional information on PhytoSpherix® please contact

About L’Oréal: L’Oréal has devoted itself to beauty for over 105 years. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,870 people are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.

About SWITCH: Singapore Week of Innovation & TeCHnology or SWITCH is a platform concept that brings together partners from around the world in the technology, innovation and enterprise ecosystem in a series of complementary tech events.